Introducing Auto mode β the Director agent
Describe the ad in one line, get a full 5-8 shot plan in seconds, approve, ship. The first agentic surface Clipie ever shipped.
Today we shipped Clipie Auto, the first agentic surface in the product. Instead of walking through Studio's eight manual steps, you describe the piece in one line and the Director agent drafts the full plan: shot list, camera language, model routing, music mood, voiceover script, credit estimate. No credits are spent until you approve.
Why plan-then-execute
Every wizard we've shipped β Studio, Storyboard, Director, Moodboard, Lipsync β is a good interface if you know exactly what you want. They're painful if you don't. Planning your piece before you spend 300 credits means you can iterate on a 5-second draft instead of a 5-minute render.
What it actually does
When you type a brief on /create/auto, we send the prompt to Claude Haiku with a system prompt encoding our shot grammar + brand kit + model catalog. Haiku returns a strict JSON plan β 4 to 8 beats, each with a camera move, lens, lighting direction, and the model we'll route it through. The frontend renders the plan card-by-card and the credit estimate lands next to the Go button.
Compatible with everything you already know
Auto reuses the same backend primitives Studio and Storyboard do β generate_image, generate_video, studio/export. That means brand kit, recipes, characters, and FX presets all flow into an Auto plan automatically. Your trained Aura ID? The Director will anchor all shots on it. Your brand palette? Carried into every shot's lighting direction.
What's next
Today you can dry-run a plan; the "Shoot opening beat" button hands the first shot off to the normal composer. In the next phase we wire the Keyframe + Motion + Critic agents so a single Go click produces the full reel autonomously, with inline previews and a critic-driven retry loop. See docs/10-agentic-video-framework.md for the full roadmap.
Why this matters
Every creative tool we admire β Figma, Notion, Linear β got there by making the first 60 seconds of experience feel inevitable. "What do I do first?" shouldn't be a question a user asks Clipie. Auto is our answer: you type one sentence, we show you the whole piece, you decide if it's right. Every credit after that is earned.